GIANT CONFIRMED AS MAIN SPONSOR OF VOLCAT 202027-11-2019
The partnership between GIANT and VolCAT continues for yet another year. GIANT, the world's number one bicycle manufacturer, is once again committed to taking part in one of the most prestigious, top-quality mountain bike stage events in the world.
GIANT will be present at VolCAT 2020 together with LIV, its sister brand dedicated to female riders, as in past editions. Giant's commitment to VolCAT is another step in the brand's strategy to further establish itself as one of the best choices on the cycling market for high-quality bicycles, both for competitions and amateurs.
VolCAT is a safe bet for brands seeking greater exposure in the mountain bike market, thanks to the success it has enjoyed since 2004. More than 1,000 different participants from all over the world, four days of racing, and the Expo Zone – designed so that participants and fans can enjoy a great bicycle festival – in Igualada during the Easter break make this event a perfect opportunity to present new products to hundreds of potential future customers.
Interest among brands, as is the case of GIANT and its ongoing support of VolCAT year after year, attests to the importance of events and competitions so that brands can come face to face with cycling fans beyond the Internet and shops.
Remember that VolCAT 2020 will take place as always on the Easter weekend from 9 to 12 April with four stages – a real mountain biking holiday to be shared with friends and family.
As previously mentioned, LIV will also be present at VolCAT. A passion for cycling among women thankfully keeps on growing and, naturally, so do sales of bicycles made exclusively for women. LIV is the first brand with a full range designed especially for ladies, making it easier for more women to join the cycling world.
We will shortly be announcing news on both the competition and GIANT’s participation in it, so stay tuned.